Profit-first paid media
12-brand portfolio · multi-category · 2025
Paid media run to profit rather than clicks, across Google, Meta & Microsoft. TNZ turned $373K of ad spend into $2.28M of gross profit.
Ambitious brands that turned ad spend into profit, owned-audience revenue, and lower cost. Here's the lift we drove, and the one number we'd commit to lifting for you.
12-brand portfolio · multi-category · 2025
Paid media run to profit rather than clicks, across Google, Meta & Microsoft. TNZ turned $373K of ad spend into $2.28M of gross profit.
Multi-brand portfolio · year over year
Owned-audience revenue compounding: automated flows and campaigns grew email revenue from $420K to $627K in a single year, with no added ad spend.
Multi-channel program · 2025
Growth and efficiency at once: organic traffic up 75% in six months while marketing cost fell 29%, saving $209K+ and lifting revenue to $7.58M.
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